Journal of Emerging Trends in Economics and Management Sciences: Home

Article Title:
Effect of Marketing Communication in Promoting Organisational Sales. A Case Study of Sunshine Company
by Ibojo Bolanle Odunlami and O.E Ofoegbu

Abstract:
The effectiveness of communication cannot be overemphasized when considering factors that project cordial relationship between organizations and their potential customers. For an organization to succeed in this competitive environment, there is the need to manage the marketing communication system for efficient performance as well as for the promotion of sales.The researchers adopted secondary data for this write up. Correlation coefficient was used to analyzed the data while normal distribution was used to test the hypothesis.The conclusion shows that the implementation of promotion as a mix has not only helped sunshine company to create awareness but also helped in increasing the sales of the company, thus, it is a worthwhile activity and should be made a core aspect of the company?s marketing programme. The researchers hereby recommended that sunshine company should evaluate the various promotional mix elements and select those that can effectively create product awareness and also increase sales in order to achieve organizational objectives.

Keywords: effect, marketing communication, promoting, organization, sales

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