Journal of Emerging Trends in Economics and Management Sciences: Home

Abstract:
Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Many people assume that only actions that violate laws are considered unethical. While it is true that illegal activity is also unethical, a business activity can be unethical even though no laws are violated Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Indian spirituality is all about showing respect to all living beings-animals trees, rocks and even water and lead a positive and healthy life. It is believed that the supreme Creator has put each one of us in this world for a purpose and that purpose is to be compassionate, caring and loving to one-another. The great Indian spiritual personalities and gurus have played an important role in spreading the message of love, care and the need for positive living all over the world. ?In Karma-yoga no effort is ever lost, and there is no harm. Even a little practice of this discipline protects one from great fear [of birth and death].? - Bhagavad Gita quotes. .?Man jeeth tho jag jeeth?. The top Manager has to win himself then alone can he win the world. The top manager has to have a balance within him. He has to combine his management skills with inner love and connectivity. This Paper focuses on the requirement of ethics in marketing and how the Indian spirituality can be considered as a model for global ethical marketing

Keywords: ethics, patanjali, Indian spirituality, pranayama, karma

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