Journal of Emerging Trends in Economics and Management Sciences: Home

Article Title:
Research on the Influential Factors for the Dissemination of Danmaku Video: An Example of Bilibili.Com
by Su Yi, Qi Wei, Qin Juan, Luo Hao

Abstract:
With the popularity of the Danmaku, the audience of the Danmaku is gradually expanding. As the carrier of the Danmaku, the Danmaku video plays a crucial role in the development process of the Danmaku culture. Compared with ordinary videos, Danmaku videos combine content and viewers' experience highly and present them in real time, which provide better interaction, fragmented information and emphasize the value of content. This paper explores the practical value of the Danmaku videos with regards to dissemination based on the analysis of video broadcast phenomenon of the Danmaku. By analyzing the factors which have impacted on the dissemination of Danmaku videos, the inter-relationships amongst the main factors have been explored which may lead to better explanations of the influence mechanism. Finally, theoretical foundation for effective management of the Danmaku videos dissemination has been enhanced, and practical suggestions are also provided, such as considering the choice of ?roast? Danmaku as a Danmaku advertising to expand the communication effect of advertisements.

Keywords: Danmaku ,Danmaku video, bilibili Danmaku website, information dissemination, influential factors

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